3/28/2012

Optimizing Your eBay Auction the Right Way

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By Laura Ashley


eBay is more than just an auction site, it's one of the first places online shoppers generally look when they want to find any kind of product at a good price. When you list an item here, there's no telling how many bidders you might attract or how much you might ultimately get for it. However, to get maximum results your auctions must be optimized in such a way that people actually find out about them. You can get more bids, which means a higher price, by making a few simple improvements to your auctions.

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If you want your auction to stand out and if you want to optimize it in the best possible manner, the first place that you need to start is the headline. You want to use a headline that gives a clear and accurate description of your product.

When potential buyers see your auction, they should be able to easily read and understand everything about your message.

That's why you should use bullet points when describing your auction, along with small paragraphs, which will allow the buyers to quickly scan through the information without getting confused. Buyers might not bother to read your listing if they see long, unbroken paragraphs that describe your item. The clearer and more reader friendly your listings are, the more bids you'll receive. You can improve your auction results by creating great layouts, and for this you have to have some familiarity with HTML. Then you can handle the whole process yourself without needing any additional assistance. For instance, if for some reason you want to change the color of the font, you can modify the HTML code and get the color of your choice. You can easily find HTML color charts by searching online. Many eBay sellers ignore this and don't realize how much it limits their success. So if you aren't familiar with HTML, now's the time to do it.

So if you want to optimize your eBay auctions for maximum effectiveness, you really only have to pay attention to a few key elements such as we've discussed above. You'll be able to refine your skills at optimization as you get more practice, and you'll eventually attract regular bidders on eBay who look for your auctions.




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