It's a new year, and as always, everyone is looking forward and making resolutions. The past few years have been relatively slow for many businesses here in the United States, and, more than ever, many people are focusing their New Year's resolutions on finding new clients and customers for their businesses.
Law firms, just like every other business, have faced increasing difficulty over the past few years when it comes to finding new clients. Obviously, some firms do better than others in terms of new clients, but many lawyers are struggling to make ends meet. But if you know where to look, you just might get a head start and beat your competition in the client-baiting game.
Outbound law firm marketing techniques have been quite a favourite tactic among lawyers since time immemorial. Lawyers have pitched themselves to businesses who need their services, they pay to advertise in periodicals that potential clients are likely to read, and they advertise on TV and radio, hoping that potential clients will hear them. These marketing practices have worked well for many law firms, so it is safe to say that they can also be used by others.
However, there's a better way. Law Firm SEO is the new standard in marketing, and it's been made possible largely by revolutions in technology. Today, more than ever, consumers are using the resources at their fingertips to seek out the products and services that they need. Even when consumers are in brick and mortar stores, they often use their mobile devices to compare prices and look up reviews. The end result of this use of technology is that consumers are both more savvy and are also more active in their selection of goods and services.
It is exactly the same thing with law firms. Potential clients of law firms are using the internet and their mobile devices to search for and read reviews of attorneys and law firms that they are thinking about hiring. In addition, if someone is facing a legal problem, they will likely use the internet to look up advice regarding that particular legal problem. How does this figure in the greater scheme of things?
You can very easily make this work for you with proper planning and strategizing. In particular, you can place your law firm in a position online where it will be highly visible when potential clients are searching either for legal services or for answers to their legal issues. In either case, your visibility will allow your law firm to capture many of these leads and turn them into actual clients.
As with any business, the end goal for your law firm should be to help as many clients as possible. Everything else (whether it's money or just helping people) will follow. If you have a large pool of prospective clients, you'll have a wider selection of clients and more power over the direction that your legal practice would take.
Law firms, just like every other business, have faced increasing difficulty over the past few years when it comes to finding new clients. Obviously, some firms do better than others in terms of new clients, but many lawyers are struggling to make ends meet. But if you know where to look, you just might get a head start and beat your competition in the client-baiting game.
Outbound law firm marketing techniques have been quite a favourite tactic among lawyers since time immemorial. Lawyers have pitched themselves to businesses who need their services, they pay to advertise in periodicals that potential clients are likely to read, and they advertise on TV and radio, hoping that potential clients will hear them. These marketing practices have worked well for many law firms, so it is safe to say that they can also be used by others.
However, there's a better way. Law Firm SEO is the new standard in marketing, and it's been made possible largely by revolutions in technology. Today, more than ever, consumers are using the resources at their fingertips to seek out the products and services that they need. Even when consumers are in brick and mortar stores, they often use their mobile devices to compare prices and look up reviews. The end result of this use of technology is that consumers are both more savvy and are also more active in their selection of goods and services.
It is exactly the same thing with law firms. Potential clients of law firms are using the internet and their mobile devices to search for and read reviews of attorneys and law firms that they are thinking about hiring. In addition, if someone is facing a legal problem, they will likely use the internet to look up advice regarding that particular legal problem. How does this figure in the greater scheme of things?
You can very easily make this work for you with proper planning and strategizing. In particular, you can place your law firm in a position online where it will be highly visible when potential clients are searching either for legal services or for answers to their legal issues. In either case, your visibility will allow your law firm to capture many of these leads and turn them into actual clients.
As with any business, the end goal for your law firm should be to help as many clients as possible. Everything else (whether it's money or just helping people) will follow. If you have a large pool of prospective clients, you'll have a wider selection of clients and more power over the direction that your legal practice would take.
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