By Bertie Smith Good qualities that are seen in top market research companies are rare. Many businesses are beginning to use the valuable information that market research surveys can provide about their company. By having customers fill out a questionnaire regarding their products, they are able to see how they rate with their customers. Devising questions that are more specifically related to certain areas or products can assemble very profitable information. By doing their market research surveys , businesses are able to see what changes are needed to make people want their products or services. Information received that is positive make the companies very happy with the results and can show how well they are being accepted. However, receiving negative feedback can be even more beneficial to the business. The information that is received can help them to identify where their products or services are weak. Being able to objectively follow the trail in reverse, they can often see...