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The Advantages Of Receiving CASS Certification

By Mayra Roman


Many businesses are focused on a multitude of methods in which to reach out their customers and other services on a regular basis. There are many businesses that still utilize more traditional modes of communication which often include the postal service for various reasons. Any business dealing with this mode of communication should understand the advantage of receiving CASS certification for their communication based needs.

The process of cass certification is performed by the USPS for all businesses that focus on the use of automated mailing systems. This is an endorsement that is offered to help make sure that any and all correspondence sent through an automated process is as accurate as possible. Businesses that receive this endorsement are able to hold it for an entire year.

Companies that focus on mailing for their marketing needs often find a wealth of perks associated with this endorsement. Many companies embrace these perks while others are often not sure if this is the right decision to make. Keeping a multitude of perks in mind helps ensure this process is performed successfully.

One of the most noted perks of this process is the ability to ensure that all mailings are accurate. The only means by which the use of the postal system for marketing efforts is effective is if all mailings reach their intended consumers. This endorsement helps ensure that accuracy is always present.

Businesses that undergo this endorsement are able to fully automate their mailing process. The only mail that is accepted from an automated system by the USPS is from those that have gone through the Cass endorsement. This is helpful in making all mailing efforts as efficient as possible.

Reduced postal rates are a final benefit of CASS certification. Mailing in bulk and in the most efficient manner possible often help the postal service award cheaper rates to commercial customers. This reduced mailing rate helps businesses keep their communication efforts under control.




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