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Using A Business Magazine to Keep Ahead of The Game

By Steven Enfield


The business world is always changing, now more so than ever, as such it is increasingly necessary for high profile individuals to remain aware of all these numerous and intricate changes. Subscribing to a monthly business magazine is a fantastic way for such individuals to keep afloat of all the latest goings on in the global business marketplace. All modern magazines of course now come in two formats traditional 'print' and online digital 'E-mags', they will each compliment each other and will provide invaluable information on a monthly or bi-monthly basis.

All of the markets will be condensed into each issue, providing individual insights into the global market. There will also be monthly country profiles that will provide insights into a specific countries marketplace; forward-thinking intelligence articles that will help those in the business world plan ahead and stand-alone editorials which will prove as interesting as they do useful.

The magazine will open with a 'news' section that will be constantly updated with key business deals and the people behind them. The 'lifestyle' section will cover the leisure industry, everything from the world's most popular restaurants and hotels, to golf resorts and corporate holiday retreats. Just because you work heard, doesn't' mean you can't play harder.

Advertisement will play a substantial role in the revenue of a modern business magazine. Advertisers have an audience of high-net-worth individuals to showcase their products and services to. A single fee will acquire advertisers space in both the print magazine and the online component (especially worthwhile as the online magazine could well be available indefinitely) with fees set to match the size and frequency of the advertisements. As well as conventional advertisement options there are the 'advertorial' options available for savvy advertisers or perhaps those operating on a tight budget. For a reduced price, these are commissioned articles written by the editorial staff, they serve two purposes. On one hand they are well-written, informative articles and on the other, they are a subtle and remarkably clever advertising tool.

Perhaps the most crucial aspect of a business magazine is it's audience, a thoroughly market researched and vetted clientele of high-net-worth individuals. This streamlined approach means that the magazine will only get to the people who will be able to benefit from its content. This is a method of distributions known colloquially as 'CCD or controlled circulation distribution. The readership will comprise a variety of high profile individuals, which might include CEOs and managing directors of (amongst others) the following: -

* PR firms

* Public Relations

* Bankers and private investors

* Banking




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